With dozens of websites popping up every day, businesses are struggling to find their niche in the Internet. Luckily, some tried-and-true web design principles can help them stand out from the crowd.
One of these essential principles is visual hierarchy, which organizes the elements on a page by their importance. This is done through the use of color, size, contrast, imagery and typography.
Building Bridges to Success
Sayenko Design is a professional web design company that has been operating in the Seattle area since 2009. They offer a full range of web development and digital marketing solutions designed to meet specific needs of their clients.
The firm focuses on building strong relationships with their clientele. They strive to establish long-term partnerships based on trust, respect, and consideration for their clients’ time and budget. They have a good reputation for their quality work, and their team always stays on top of the latest developments in the industry.
Whether it’s an ecommerce website or a content-driven blog, effective web design is crucial for success. In order to attract and retain visitors, a site needs to be easy to navigate and understand. If a website is not intuitive, users will leave quickly. In addition, websites must load quickly to ensure a positive user experience. A two-second delay can increase the bounce rate by 103% for ecommerce sites, and 53% of mobile ecommerce sites have abandonment rates higher than that.
A truly effective website entices and engages visitors immediately and keeps their attention through every page of the site. A successful site also encourages visitors to contact the business and ultimately buy a product or service. This is referred to as conversion and is one of the primary goals for any website.
Design for the User
On the surface, it would be easy to say that web design is all about making a website look good. After all, attractive websites definitely get more attention and people tend to spend longer looking at them. However, that’s not really all there is to it.
A beautiful site is all about balancing many different elements to create a coherent and harmonious whole. This is what’s meant by the concept of Gestalt theory, in which people see a shape or pattern before they notice the individual parts that make it up. For example, a beautiful website for yoghurt company Liebe Quark balances warm and cool colors with light and dark backgrounds and uses little pops of color to keep it looking interesting.
One of the most important principles of UX is that every part of a site must be designed to enable its users to achieve whatever it is they are there for, whether that’s subscribing to a newsletter or buying something. A great way to ensure that a website can be used in the most effective manner is through responsive design, which makes sure the site is usable on a variety of devices.
It’s also essential that a website’s navigation is clear and intuitive. If users are unable to find what they’re looking for, they will quickly leave the site and seek out a competitor that offers them what they want. A simple, clear and consistent navigation system is essential, which is why the Equus website has kept their menu options to a minimum.
Design for the Search Engines
As a full-service digital marketing agency, FlightPath offers an array of services. Their strategic approach to content and web design helps clients build trust with customers. They help them understand how their brand differs from competitors and how their website can communicate this difference. They also create a content strategy that aligns with their goals and values.
They offer a wide range of web development services, including mobile apps, web portals, and CMS integrations. They can even create a custom solution that combines e-commerce, content management, and collaboration solutions. Their diverse client list includes Erickson, Defined Crowd, Boys & Girls Club, Brooks Running, MicroVision, and more.
Sayenko Design revamped a book author’s outdated website, making it more professional and accessible to potential readers. They consulted with the client about their goals and provided them with drafts to review. They also continue to assist the client in uploading new publications to the site. Overall, the client was satisfied with their work and says that they would recommend them. They appreciate that the Sayenko Web Design team is responsive to their concerns and works quickly to resolve them. They are hopeful that the updated website will attract more sales. They also appreciate that they are able to get the job done on time and within budget. They are looking forward to working with them again.
Design for the Future
The future of web design and development is highly user-oriented and largely based on data. In a world of devices and gizmos that can record and analyze data at an astounding rate, users have come to expect websites that cater to their unique needs.
For example, we’re seeing a shift toward voice search on the web where visitors can use a command to get what they need without looking at their screens. Amazon’s Alexa and Google Assistant have already captivated a large audience with this feature. Web design will have to adapt in order to make this possible.
Another aspect of the future of web design is accessibility and inclusion. With more people having disabilities, it’s crucial that websites be designed in a way that’s inclusive and easily navigable. This not only makes the site better for those with disabilities, but it also increases SEO, boosts conversion, and helps reach a larger audience.
Sayenko Design has a team of professionals who can help your company create an advanced, user-friendly website. Their content strategy and development services are designed to unleash the full potential of your business’s website, while integrating it with all other aspects of your business. They have extensive experience working with clients in various industries and are ranked among the top agencies on Clutch, UpCity, and Yelp.